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Barron's has a long article up about Blizzard's corporate overlords at Activision-Blizzard, and as is usual with most pieces of Activision news, people will probably see in it what they want to see. Those who think Bobby Kotick is just a money-grubbing exploiter will find more fuel for their firey fanboy rage: apparently he's a follower of Las Vegas casino entrepreneur Steve Wynn, and is modeling some of Activision-Blizzard's business plan off of that guy, Shareholders, however, will probably be thrilled. In terms of a purely financial sense, Activision-Blizzard is apparently one of the shinest futures around, with Kotick bragging that videogames will eclipse film and TV in terms of moneymaking in just a few years.

From our perspective, as longtime fans and players of Blizzard's games, the most interesting thing I see here is that Barron's makes no distinction at all between Activision and Blizzard any more -- the Activision-Blizzard company, according to the article, is equally responsible for both the Starcraft and Transformers franchises. Obviously, as gamers, we see a huge distinction between those two: one is a classic, storied, much-loved videogame series, and the other is a cash-in on a license that's panned everywhere but the box office. But for the financial guys, they're just both properties of Activision-Blizzard. That's not to say that our Blizzard is entirely lost (anyone who was at BlizzCon last week knows that's not true), but it is a sign that the merger is no longer news. From an outsider perspective, Guitar Hero and World of Warcraft are just two cash cows from the same company.

Filed under: Analysis / Opinion, Blizzard, News items, Economy, NPCs

Activision-Blizzard and their financial future originally appeared on WoW.com on Mon, 31 Aug 2009 18:00:00 EST. Please see our terms for use of feeds.

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The mythical Apple Tablet is one of those lovely shiny objects that we'd all love to have but has yet to officially be announced by Apple. Still, that doesn't stop folk dreaming now does it? Well Cult of Mac recently posted an article on on how the Tablet will change gaming. The essential gist of the piece is that the Tablet will be a larger version of the iPhone but -- and here's where it gets interesting -- it also features a demo video showing how WoW might work if you decided to play it on the Tablet.

The demo was created by an anonymous graduate student called, unsurprisingly, Jon Doe. Doe has used actual game footage from Darnassus to figure out how you could use your fingers to play the game, rather than the more traditional mouse and keyboard. He only really goes into moving around and how the movement of your wrist affects the character but it's an intriguing start. Multitouch is becoming a way of life, so how would it work if you controlled your toon with one hand and used the action bar with your right?

Check out the video above.

Filed under: Fan stuff, Odds and ends, News items

How WoW might be played on the Apple Tablet originally appeared on WoW.com on Mon, 31 Aug 2009 17:00:00 EST. Please see our terms for use of feeds.

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Whether you're new or experienced in World of Warcraft, here are some good tips for making yourself be a solid part of the team.